Marc Jacobs & Stephen Sprouse: The Ultimate Graffiti-Chic Tote is Back (And Model Adriana Lima Is Rocking It!)
The Stephen Sprouse x Marc Jacobs Tote Bag made its grand return, and this time, it's dressed in an electrifying new hot pink graffiti print.
Photo: Courtesy of Marc Jacobs: Nick Newbold/ Styling: Alastair McKimm
If you missed it the first time, brace yourself—because today, Marc Jacobs has brought back one of the most coveted collaborations in fashion history: the Stephen Sprouse x Marc Jacobs Tote Bag.
For those who live and breathe fashion, this isn’t just any bag. It’s a piece of art, a collector’s item and a full-blown fashion statement all in one. First released in June 2024 as part of Marc Jacobs’ 40th Anniversary collection, the original tote paid tribute to Stephen Sprouse, the legendary artist who seamlessly blended punk, graffiti and high fashion before it was even a thing. Unsurprisingly, it sold out within hours—leaving fans (and resellers) in a frenzy.
Now, thanks to overwhelming demand, the bag is back—and it’s better than ever.
Photo: Courtesy of Marc Jacobs: Nick Newbold/ Styling: Alastair McKimm
What Makes the Stephen Sprouse x Marc Jacobs Tote Bag So Iconic?
Beyond its bold, graffiti-infused aesthetic, the Stephen Sprouse x Marc Jacobs Tote Bag has deep artistic and historical roots. The print itself is straight from Sprouse’s archive, a gift from the late designer (as of 2004) to Jacobs that has now been resurrected for this special release. Adding to the allure, the bag features a quote from Sprouse himself:
“Grant me the serenity to chill.”
Because, let’s be real—fashion is fun, and this tote is here to remind us of that.
What’s more, Jacobs’ admiration for Sprouse runs deep, shaping his creative vision for decades.
Back in 1984, while still a student at Parsons School of Design, Jacobs discovered Sprouse’s graffiti prints and was instantly drawn to his fearless blend of high-fashion elegance and gritty, downtown edge.
By 2000, as the creative director of Louis Vuitton, Jacobs brought their connection full circle. He invited Sprouse to reimagine the brand’s classic monogram, resulting in an iconic collaboration where Sprouse’s graffiti lettering was spray-painted over the brand’s iconic monogram luggage for the the S/S 2001 collection.
An Unmissable Fashion Moment
To celebrate the reissue, Marc Jacobs is going all out. The campaign stars none other than supermodel and former Victoria's Secret Angel Adriana Lima, styled by fashion powerhouse Alastair McKimm and captured through the lens of Nick Newbold. And as if that wasn’t enough, Sprouse’s legendary graffiti will light up New York City with vibrant projections, paying homage to his lasting impact on art and fashion.
Where to Get the Stephen Sprouse x Marc Jacobs Tote Bag (Before It’s Gone … Again)
Photo: Courtesy of Marc Jacobs: Nick Newbold/ Styling: Alastair McKimm
The Stephen Sprouse x Marc Jacobs Tote Bag in hot pink ($550 USD) is now available at Marc Jacobs boutiques worldwide, online at www.marcjacobs.com, and select luxury retailers.
And if history tells us anything, you don’t want to sleep on this one.